Derby Club Gaming Parlor
Owned by 307 Horse Racing, Derby Club Gaming Parlor is a fast expanding Wyoming entertainment venue including electronic games, bars & restaurants, bowling, and more!
As lead designer, I helped to establish and implement brand standards across a variety of deliverables including social, display, and direct mail.
Role: Art Direction & Design
Creative Director: Ryan Supalla
Agency: Red Circle
Environmental Graphics
An architectural firm was hired by the Derby Club to design interiors for an entertainment complex consisting of bowling, a bar, a pool hall, and more. After receiving renderings that didn’t feel on brand, Red Circle was tasked to develop alternative interior designs.
With expedited deadlines and working within pre-existing interior guidelines, such as paint swatches and hardware finishes, I wanted to ensure cohesion throughout the various spaces.
I interspersed geometric patterns and sourced black & white loyalty-free imagery from The Library of Congress, focusing on gaming, Cheyenne, and horse racing. An integral part of the Derby Club is investment in Wyoming’s live horse racing sport and its off-track betting outlets, which is reflected across the complex.
Role: Art Direction & Design
