Founded by the Mille Lacs Band of Ojibwe, Grand Casino Hinckley and Mille Lacs helps to ensure an economic future for its tribal members.

Coinciding with a brand refresh, the client wanted a booklet highlighting the recent changes — something they could hand out to current and future associates that goes over audience segments, brand voice, as well as examples of redesigned creative.

Role: Design
Creative Director: Bonn Banwell
Agency: Red Circle