Jackpot Junction Casino Hotel
Located in southern Minnesota, Jackpot Junction Casino offers over 440,000 square feet of gaming, live entertainment, and a championship golf course.
From cover concepts to page layout, I was responsible for their monthly core mail piece — a newsletter that features promotions and offers for guests. I also designed billboards, wall murals, invitations, and updated their website using Kirby, a content management system.
The 3D exclamation mark that can be seen across many brand pieces required rendering through Blender and Photoshop editing to ensure realistic touch shadows.
Role: Art Direction & Design
Creative Directors: Bonn Banwell, Ryan Supalla
3D Exclamation Mark Designer: Bonn Banwell
Portrait Photography: Bob Pearl
Agency: Red Circle
Meeting & Events Sales Kit
Jackpot Junction wanted a refresh of their meetings and events sales kit with a design that reflected their new colorful brand.
I was given carte blanche for the initial designs and knew that I wanted to switch the format of the sales kit from a stack of one sheets to a booklet style for a more professional feel. We landed on a folder and booklet in one with the meeting spaces and offerings being the main focus. A smaller wedding booklet was designed as an add on that could be slipped into the interior back pocket.
Role: Art Direction & Design
Creative Director: Ryan Supalla
